Zooba

Located in the vibrant heart of New York City at 100 Kenmare Street, Zooba brings an authentic slice of Egyptian and Middle Eastern flavor to the bustling urban landscape. Specializing in Egyptian, Mediterranean, and Halal cuisine, this restaurant masterfully blends tradition with a modern twist, appealing to both meat lovers and vegans alike. From the moment you step inside, you’re enveloped in a unique dining atmosphere that feels like a lively tribute to Egyptian desert nightlife—highlighted by colorful LED lights that hint at an energetic nocturnal culture without evoking the typical club scene.

Zooba’s menu is a celebration of bold flavors and authentic ingredients. Highly recommended is the Hawawshi, a spiced Egyptian meat pie that strikes a perfect balance between crispy, savory, and hearty. Loyal patrons praise the falafel here as unrivaled—always crispy on the outside, tender and flavorful within, paired with warm, fluffy pita bread that’s clearly crafted with care. Their fries also deserve special mention, seasoned just right to complement their signature sauces, enhancing every bite with a delightful punch of flavor.

For those leaning toward plant-based options, Zooba’s offerings resonate exceptionally well. The restaurant embraces a predominantly vegetarian approach without sacrificing depth or zest. Dishes like the Badawi Beef bowl (for non-vegans) provide a satisfying, savory experience, while vegan and halal choices abound in variety and taste. The array of sauces—from delicate hibiscus tahini to more robust savory dips—encourages diners to explore and personalize their meals, creating a dynamic culinary journey.

While the food continuously receives high praise for its seasoning and originality, the dining experience itself has evolved. Zooba recently shifted from a fast-casual setup to a more refined sit-down service with servers, introducing a curated, slightly limited menu. This change was met with mixed feelings: some loyal customers appreciate the modernized atmosphere and attentive staff, while others miss the quick, casual vibe that once defined the restaurant.

Zooba’s ambiance is as thoughtfully crafted as its cuisine. The colorful, ceiling-mounted LED lights contribute an unexpected yet charming visual element, immersing guests in a playful yet cozy environment that reflects the cultural energy of Egyptian nights in the desert cities rather than a conventional nightlife scene. This clever design choice creates an inviting backdrop that makes every meal feel like a special occasion, whether you’re indulging early in the day or settling in for a relaxed lunch.

Despite the occasional note about pacing from the staff—some diners have felt a slight rush to vacate their tables—the overall service remains friendly and welcoming. The staff’s passion for their food and culture shines through, which enhances the dining experience and reassures that every dish is made with care and authenticity.

In summary, Zooba is a must-visit for those craving a taste of Egyptian and Middle Eastern cuisine with a contemporary edge. Whether you’re drawn by the legendary falafel, the transformative spices in the Hawawshi, or curious about vegan and halal Mediterranean fare, Zooba serves up a memorable feast of flavors in an atmosphere that is fascinatingly vibrant and uniquely inviting.